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February 6, 2012
 

Why Twitter doesn’t care what your real name is — Tech News and Analysis

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via gigaom.com

This article is from a few months ago, but I recently rediscovered it and thought it worth posting!
In short: While Google+ and Facebook make users identify themselves with their "real" names, Twitter and other services don't BECAUSE advertisers don't care what your name is. Advertisers target their messages based on interests, demographics, reputation and influence... and reputation and influence are measured in community response to a user regardless of their name.

Filed under  //   anonymity   digital strategy   facebook   google+   privacy   social media  

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November 15, 2011
 

The Entrepreneurial Generation @NYTimes

Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms.

Call it Generation Sell.

via nytimes.com

Amen! This is so on it!

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November 15, 2011
 

Bankrupt And Broke, Americans Still Want It All @Forbes

It’s not that the Beverly Hillbillies can’t sometimes afford the luxuries of Beverly Hills, because they can. Many of them drive brand new cars, wear their Tag Heuer as a status wrist band and have all gone to the Caribbean and dished out the $150 for a 20 minute massage with hot rocks. It’s just that they borrowed 10 times for it. It’s not that the Madison Avenue crowd can’t afford to shop there, because they can. But most of them have borrowed even more to do so. Like Donald Trump, the only ‘billionaire’ who has to do a TV show to earn a living, are we really that rich? Or can we no longer afford ourselves?
via forbes.com

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